If your current golf course marketing efforts feel stale or unproductive, it might be time to rethink your strategy. Embracing creativity and out-of-the-box thinking can transform your course’s appeal, leading to increased interest, more rounds played, and ultimately, higher revenue.
Creative marketing isn’t just about flashy ads; it’s about connecting with your audience in meaningful ways. In fact, one study found that 83% of respondents felt closer to companies that sent them corporate gifts. By tapping into the unique interests of today’s golfing community and leveraging creative marketing opportunities, you can turn weekend warriors into loyal golf members.
Golf Ball Markers
Every golfer needs a great set of golf ball markers. Why not gift new members a custom set with your course logo? At Toasted Maple, our designs are laser-engraved and made from 100% USA Maple. We custom design our wooden tokens with long-lasting durability in mind.
Custom Coasters
Looking to add a custom touch to your bar? Our wooden coasters are functional, sustainable, and durable. This customizable option allows you to add a subtle, high-end touch to your bar decor.
Junior Golfer Rewards
The best way to create a loyal golfing base is by starting them out young. Take your junior golfer club to the next level by creating custom rewards to hand out as golfers achieve milestones. You can award custom tokens for a variety of developmental skills, such as:
- Understanding Basic Swing Mechanics
- Completing a Specific Shot Accuracy Challenge
- Completing 10 Straight Drives
- Using Each Iron Accurately
- Learning Chip Shots
- Completing the Course
- Passing a Test on Golf Course Etiquette
Awarding custom tokens for each milestone gives golfers goals to strive for that will help improve their game. It also lets golfers know your club is cheering them on as they learn the game.
VIP Rewards
Of course, if you reward the kids, it’s also a great idea to reward your adult members. Prizes for charity events are a given, but you don’t have to limit your marketing efforts to annual events. Here are a few ways to say thanks to your VIPs.
Drink Chips
Encourage new members to enjoy the clubhouse with free drinks. A custom wooden token is a great way to ensure the coupon stays intact when tossed in a golf bag.
Drink chips are an easy way to up the ante on a friendly match. If you’re looking for a way to increase reservations on a slow weekday, consider offering a prize for the day’s winners.
Does your course have a particularly difficult hole? Celebrate members who improve their skills by offering discounts for members who hit a birdie, bogey, double bogey, triple bogey, and that elusive albatross.
Keychain
Celebrate a member’s annual renewal with a gesture of gratitude. A wooden keychain is useful for keeping track of locker keys and letting your members know you appreciate their loyalty.
Toasted Maple believes that custom branding adds value to businesses. We understand that designing the perfect gifts can be challenging. We enjoy the creative process. That is why we do not charge extra for custom shapes or designs. If you have your own design, we welcome it. If not, we will collaborate with you to create something custom-branded for your business or event. Contact us to learn more about our design process and receive your free mockup.
